"Rock and Roll is mutating into something else at the moment. Images are everything, and we want to be there when the sort of audiovisual-microchip-interactive music is born."
- Bono, 1997
did you know
U2 had considered several other album titles for Achtung Baby, including Man (in contrast to the group's debut, Boy), 69, Zoo Station, and Adam, which would have been paired with the nude photo of Clayton. Other possible titles included Fear of Women, and Cruise Down Main Street.