"You can't repeat yourself. Y ou can't rely on things that have been done before by anybode else, you've got to find new territory. So every time we go into the studio and every time we sit down to start talking about a live production, we ask ourselves the same question: 'What's never been done?'"
- The Edge on the 360 tour
did you know
U2 never used the word "baby" in a song before the album Achtung Baby was released. It was used 27 times on that album.