"What I did was push the performance aspect very hard, often to the point of recklessness. I think that musical recklessness goes a long way on records. You don't hear enough of it."
- Daniel Lanois, on recording the Achtung Baby album
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.