"I'm into horizontal relationships, not vertical ones. It's why I'm in a band. It's why I'm married. It's why I would not like to be called The Boss."
- Bono, 2015
did you know
In the song 'Zooropa' there are a number of advertising slogans in the lyrics like 'Vorsprung Durch Technik' (Audi), 'Be all that you can be' (the Army), 'Eat to get slimmer' (Slim-Fast) and 'Fly the friendly skies' (United Airlines).