"One of Bono's early nicknames was Bon Smelly Arse. I was glad that didn't stick. I don't know if the band would have got very far with a singer called Bon Smelly Arse."
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The Popmart stage design, which looked like a supermarket, appealed to Bono as a supermarket, with its myriad choices and temptations, could function as a metaphor for U2's songs, as they often deal with the struggle between desire and faith.