"Look, we had a bottle of milk, we wanted to deliver it on the front door of 500 million people - it ended up in some peoples fridges and indeed it ended up on some peoples cornflakes and some people were lactose intolerant"
- Bono on the release of Songs of Innocence
did you know
The band considered releasing The Joshua Tree as a double-album that would have included B-sides. Bono was the most vocal proponent of the idea, whereas The Edge argued for the 11-track version that was ultimately released.