"People say we take ourselves too seriously and I might have to plead guilty to that. But I don't take myself seriously, we don't take ourselves seriously, but we do take the music seriously."
- Bono, 1983
did you know
U2 was the fourth rock band to be featured on the cover of Time magazine (following The Beatles, The Band, and The Who), who declared that U2 was "Rock's Hottest Ticket".