"The first two records had a sort of cinema sound, a cinematic Panavision feel, the broad, big sound we wanted for U2. Now that we've done the cinema sound, I'd like to make it a bit rougher."
- Bono, 1982
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is German: "Attention, Baby," is the literal translation.