''When we were making our third record, the War LP, we were being thrown out of the studio by the studio manager because we had overrun or something and we had one more song to do. We wrote this song in about ten minutes, we recorded it in about ten minutes, we mixed it in about ten minutes and we played it, then, for another ten minutes and that's nothing to do with why it's called '40'.''
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.