"What I think people don't understand about the music business is that people do not buy stereos to play their records; people buy records to play their stereos."
- Bono, 1990
did you know
The Unforgettable Fire album title is a reference to "The Unforgettable Fire"—an art exhibit about the atomic bombing of Hiroshima. The band saw the exhibit in November 1983 in Japan while on the War Tour.