"The rock stars are all too cool. And I don't want to be that, I've gotten a bit too cool. I want to be like I was as a kid, I want to stay hot and passionate rather than cool."
- Bono, 2006
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.