"We spent 10 minutes writing this next song, 10 minutes recording it, 10 minutes mixing it, 10 minutes playing it back and that has nothing to do with why it's called '40'."
- Bono, 1987, introducing the song '40'
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.