"People right up in the ring were seeing us really close, probably closer than ever before but they weren't getting a sense of what the screen was really doing. And then people at the very back saw this amazing show."
- The Edge on the 360 tour
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.