"Where's my public? My God, they've deserted me! This is a crisis. We'd better do something. Stir up some publicity or something. 'Bono in under-age sex orgy.' That should do it. I want my public back."
- Bono, December 1987
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is German: "Attention, Baby," is the literal translation.