“There is no one better who can harness the emotion and soul and value of people than Bono. He dreams big and then works so hard to get things done.”
- Muhtar Kent, CEO, Coca-Cola
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.