"The first two records had a sort of cinema sound, a cinematic Panavision feel, the broad, big sound we wanted for U2. Now that we've done the cinema sound, I'd like to make it a bit rougher."
- Bono, 1982
did you know
"The Fly" was chosen as the first single of Achtung Baby because its dance beats, distorted vocals, and hard industrial edge sounded nothing like typical U2.