"We don't make pop music for mass airplay. We're doing something a little bit different that gathers up literary, art and sonic ideas."
- Adam Clayton, 2009
did you know
The Unforgettable Fire album title is a reference to "The Unforgettable Fire"—an art exhibit about the atomic bombing of Hiroshima. The band saw the exhibit in November 1983 in Japan while on the War Tour.