"We don't make pop music for mass airplay. We're doing something a little bit different that gathers up literary, art and sonic ideas."
- Adam Clayton, 2009
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.