"We discovered a common bond between us and some of these older artists like B.B. King. When we met him there was a whole world of understanding and nothing needed to be said. That has been the payoff of working ten years to get into this position. We no longer have to prove ourselves. It's in the music and people can hear it."
- Adam Clayton
did you know
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.