"With bands, if they make an album you don't like, it's all over. Whereas if your favourite director makes a movie you don't like, you wait for the next one. It's a strange thing."
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The Popmart stage design, which looked like a supermarket, appealed to Bono as a supermarket, with its myriad choices and temptations, could function as a metaphor for U2's songs, as they often deal with the struggle between desire and faith.