There is going to be the ad, the video and a making of documentary. And apparently the boys were still sending him reworked versions of the song after the videoshoot, these guys can't stop
Song totally rocks. Pure rock pop. Verse is so un-U2 - almost sounds like a radio song. But chorus - especially the second - is U2 at their best. It's them, it's got raw energy, and it's new at the same time. U2 always pushing forward. It's got a drum machine, just like GOYB. But similarities end here!
I think im out of touch with current music...this just doesnt sound good to me. Im a drummer, I enjoy the sound of a band making music in a studio. The studio aspect is all i hear.