"We will do a commercial with Apple for our album, and no money will change hands, which is important, because we have been offered boatloads of money from many other people."
- Bono, 2004
did you know
The Unforgettable Fire album title is a reference to "The Unforgettable Fire"—an art exhibit about the atomic bombing of Hiroshima. The band saw the exhibit in November 1983 in Japan while on the War Tour.