"Rick Rubin has a larger looming presence on this album than his 'thank you' deserves. He asked 'Why can't more people cover U2 songs?' And it's because, with all the great sounds and arrangements, you can forget that there isn't a song there."
- Bono on Rubin's influence on Songs of Innocence
did you know
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.