"One of the reason's for U2's longevity is that they are not in music for entirely selfish reasons. I don't want to make them appear as evangelists, which, of course, they were seen as by some sections of the music media in the early 80s, but I do believe that they really think what they do serves some greater purpose than simply filling their bank accounts."
- Brian Eno, 2009
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is German: "Attention, Baby," is the literal translation.