"We don't do this for the money- we have loads of it. We're doing this for something much more worse actually. We're doing this for self respect."
- Bono on the Popmart tour, 1997
did you know
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is German: "Attention, Baby," is the literal translation.